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ELC now owns approximately 76% of Deciem, up from 29%.
May 18, 2021
By: Charlie Sternberg
Associate Editor
The Estée Lauder Companies Inc. has completed the first phase of increasing its ownership in Deciem Beauty Group Inc., the Canadian-based, vertically integrated, multi-brand company. The Estée Lauder Companies now owns approximately 76% of Deciem (up from 29%), and has agreed to purchase the remaining interests after a three-year period at a price that will be determined based on the future performance of Deciem. Known as “The Abnormal Beauty Company,” Deciem is an industry disruptor with a ...
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